Experience that cuts through noise.
Strategy that flexes with the future of retail.
We help brands navigate the rise of AI-enabled shopping through practical advisory and real-world experience across paid, owned, and retail media, product visibility, and generative engine optimisation (GEO).
Position your products for discovery by AI shopping agents. Strategic optimisation that drives visibility in the new commerce landscape.
Navigate the complex retail media ecosystem with confidence. Optimise your paid placements and your presence on the digital shelf. Data-driven strategies that drive sales and measurable growth.
Future-proof your business with comprehensive AI commerce strategies to optimise customer experience (CX), operations, and data and analytics. We help you work smart while staying human.
Born from the intersection of commerce experience and AI innovation, across brands and agencies
The retail landscape shifts quickly. AI shopping assistants are emerging. ChatGPT and Gemini rise in popularity on the Apple App Store in New Zealand. Google offers AI-powered overviews, streamlining the product discovery process. Retailers start to see less clicks and more referral traffic from ChatGPT.
When brands and retailers fear the death of the click, we see opportunity. Signal & Light was founded on a simple belief: the future of commerce belongs to those who can navigate complexity with clarity.
Our approach is practical, not theoretical. Strategy grounded in real-world execution. We've worked across retail media platforms, optimised ecomm platforms, and helped brands prepare for shopping experiences that will be supported by AI apps.
Today, we partner with forward-thinking brands across New Zealand, Australia, and globally, helping them cut through the noise and position themselves strongly for the AI-enabled future of commerce.
Founder & Commerce Strategist
With over 10 years in ecommerce, Tina Trenkner-Meade has helped savvy brands navigate constant change in the world of media, commerce, and retail. Previously leading the commerce offering at New Zealand's biggest media agencies, she specialised in emerging commerce channels and data-driven growth strategies. Tina draws on her experience as ecommerce lead at NZ beauty brands, and indie agency experience managing complex ecommerce platforms, to provide custom strategies to drive your business. She is a member of the IAB NZ Retail and Ecommerce Working Group.
Let's discuss how Signal & Light can help your brand thrive in the AI shopping era.
Email Signal & Light for an introductory chat